ICHRA for brokers who want control, clarity, and partnership

zizzl health is an ICHRA administrator built by brokers, for brokers. We design, implement, and manage broker ICHRA solutions while protecting relationships and simplifying execution.
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ICHRA contribution strategy tool comparing employer budget tiers with estimated savings ranges

Broker ICHRA solutions, done right

Employers are frustrated with unpredictable renewals. That frustration is driving interest in ICHRA, yet hesitation around implementation keeps many brokers on the sidelines.
The market data is clear:
79% of employers
have heard of ICHRA — up 25% from last year1
21% of employers
not offering ICHRA have never heard of it, creating significant prospecting opportunity1
20% of employers
switching to ICHRA bring in a new consultant1
Brokers proactively recommending ICHRA
are on the rise1
39% of brokers
completely or strongly agree that ICHRA is an essential strategy1
Employers report higher satisfaction
when brokers proactively present ICHRA1
ICHRA presents the opportunity. zizzl health provides the structure to deliver it confidently.
Download the 2026 ICHRA Report
1 zizzl health and Deft Research, 2026 ICHRA Report.

Built by brokers, for brokers

zizzl health was designed around one principle: brokers stay at the center.
What working with zizzl health looks like:

  • We never sell direct to employers. Your relationships stay yours.

  • Program design and contribution strategy built around you.

  • Transparent service models. No surprises or gray areas.

  • Implementation and enrollment managed start to finish.

  • Defined support structure with clear ownership at every stage.

  • Ongoing administration and reporting handled with clarity.

ICHRA should feel scalable, not risky.
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How zizzl health is different from other ICHRA administrators

Brokers don't hesitate on ICHRA because they doubt the strategy. They hesitate because they've seen what happens when execution creates friction.
Typical ICHRA administrator experience:
You lose visibility
Client communication starts happening around you
The service model feels vague
You end up relaying messages instead of leading strategy
That's not how we operate.
The zizzl health experience:
Employers set defined contribution budgets
Employees choose individual coverage
No employer claims risk exposure
With zizzl health, ICHRA strengthens and supports your book of business.
Meet zizzl health

How brokers work with zizzl health

Engagement is structured from the start, so you always know what happens next and who owns what.

  • How a broker engages:

    Connect with your Regional Sales Manager to evaluate fit, align on positioning, and determine the right engagement model.

  • Once a client is identified:

    Scope, responsibilities, and service level are defined upfront. Implementation planning begins with clear timelines and visibility so there's no confusion at launch.

  • Who owns what:

    • You remain the primary advisor and broker of record.
    • zizzl health manages administration, enrollment coordination, and operational execution.
    • Responsibilities are defined before launch and maintained through renewal.

  • What support actually looks like:

    • Structured implementation processes.
    • Defined service roles.
    • Clear escalation paths.
    • Ongoing reporting and renewal coordination.
Meet Your Regional Sales Manager

Designed to protect and grow your book

Ancillary benefits that strengthen your strategy
ICHRA expands your portfolio with cohesion and control. Ancillary benefits plug in seamlessly, so you keep the strategy, the revenue, and the relationship.
zizzl health supports:
  • Clean integration of ancillary lines into your ICHRA strategy
  • Contribution alignment that keeps clients confident and cohesive
  • Administration that feels unified, not stitched together
Upgrade Your ICHRA Approach
Choose the service model that fits your portfolio
When you bring an ICHRA solution to a client, you need to know exactly what support looks like. zizzl health offers clearly defined service models so you can confidently explain:
  • Which clients qualify for Foundation vs. Enterprise support
  • Whether they receive a Success Advocate or a dedicated Customer Success Team
  • How employee communication and enrollment are handled
  • What add-ons like payroll integration and ACA reporting include
Compare Service Models

Execution framework for implementation and service

Selling ICHRA is one thing. Managing it well is another. zizzl health brings structure to every phase of ICHRA.
With zizzl health, ICHRA feels manageable from day one.
See how ICHRA conversations become clearer with the right framework.
Tackle ICHRA with Confidence

  • Enrollment and onboardingStructured implementation that keeps launches organized and on track.

  • Reimbursements and reportingClear processes and transparent reporting that reduce confusion and back-and-forth.

  • Payroll connectivityAdministration aligned with employer payroll workflows, not working against them.

  • Dedicated support structureDefined service roles and escalation paths so brokers always know who owns what.

Your regional sales and support team

Brokers need access to real people. zizzl health provides defined regional support to ensure implementation, service coordination, and communication stay aligned.
Find Your Regional Sales Manager
ICHRA FAQs
Employers of any size may offer an ICHRA to full-time and part-time employees, as well as independent contractors.
Employers do not select the insurance company or plan. They set a defined contribution amount, and employees choose their own plan and carrier. Rates are community rated and not subject to underwriting, claims experience, or health conditions. Carriers must sell plans at published rates.
Yes. You remain the broker of record.
No. zizzl health does not prohibit brokers from offering other ICHRA solutions.
Yes. zizzl health works with brokers to evaluate contribution strategies for ACA affordability. All plans available meet minimum essential coverage requirements.
Qualified plans meet ACA minimum essential coverage standards. COBRA applies for employers subject to ERISA. State continuation does not apply.
Yes. ICHRAs are compatible with both FSAs and HSAs. Employers may offer one or both alongside an ICHRA.
Employers may pay carriers directly and payroll deduct employee contributions, creating a familiar group-plan feel. Alternatively, employees may pay premiums and submit reimbursement requests.
Individual rates are at parity or lower than small group rates in 19+ states, and that trend continues to grow.
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